Fb has scored the unique rights to dwell stream this 12 months’s Golden Globes’ crimson carpet pre-show – a deal that last year went to Twitter. On Tuesday, the Hollywood Overseas Press Affiliation (HFPA) and dick clark productions introduced the two-hour occasion can be solely accessible on the Golden Globes Fb web page from 6 to eight p.m. ET (three to five p.m. PT) on Sunday, January 7, 2018.
This isn’t the primary awards present, thoughts you, however fairly the official crimson carpet the place celebrities are photographed and requested softball questions on their wardrobes, plus-ones, and who they’re hoping will win. When Twitter dwell streamed the occasion, the corporate collaborated with the Hollywood Overseas Press to supply questions from followers’ tweets.
This time round, the HFPA will leverage Fb’s applied sciences and platforms to reinforce the expertise for viewers, together with sourcing followers’ questions from Fb.
The Golden Globes Fb Web page will even put up unique dwell footage, together with 360-degree movies captured on the occasion together with different backstage content material. As well as, the @goldenglobes Instagram account will supply related unique footage shared in real-time, and the primary @Instagram Story shall be hosted by one of many crimson carpet hosts, Laura Marano.
The opposite occasion hosts embody AJ Gibson, Jeannie Mai, and Scott Mantz.
The flexibility to put up to each Fb and Instagram possible sweetened the deal for the HFPA. For instance, the primary Instagram account right this moment has 230 million followers – or 230 million potential viewers for the crimson carpet Instagram story. Twitter, in the meantime, has 330 million month-to-month actives in whole. The Golden Globe Awards Fb Web page is adopted by 2.three million customers, although it might purchase extra viewers for the crimson carpet occasion, as anybody can go to the web page to observe – not simply those that explicitly “appreciated” it.
Plus, as Variety notes, the Golden Globes’ different media companions will put up to Fb and use Instagram Stay for sharing images and movies from the occasion, as nicely, offering much more publicity.
“Fb has had a protracted collaborative relationship with the leisure neighborhood, and we’re thrilled to have the ability to lengthen that via our work with the Golden Globes,” Sibyl Goldman, head of Fb’s Leisure Partnerships in an announcement. “We at all times intention to create distinctive experiences which deliver communities collectively, and partaking within the kickoff of award season together with the Hollywood Overseas Press Affiliation, is an illustration of our dedication to deliver followers collectively via leisure they take pleasure in.”
The awards present itself shall be much less accessible for streaming. The present is dwell on NBC on January seventh, and accessible via nbc.com/live in choose markets, when you can authenticate together with your pay TV credentials. Some paid streaming TV companies, like Sling TV, Hulu Stay TV, YouTube TV and others supply NBC in choose markets as nicely.