Forward of Amazon’s massive AWS division Re:invent convention subsequent week, the corporate has introduced two developments within the space of synthetic intelligence. AWS is opening a machine studying lab, ML Solutions Lab, to pair Amazon machine studying consultants with clients trying to construct options utilizing the AI tech. And it’s releasing new options inside Amazon Rekognition, Amazon’s deep learning-based picture recognition platform: real-time face recognition and the ability to recognize text in images.

The brand new lab and the enhancements to its picture recognition platform underscore the push that Amazon and AWS are giving to AI on the firm, each internally and as a possible space to develop its B2B enterprise on this space. They arrive a few month after AWS introduced it will be collaborating with Microsoft on Gluon, a deep learning interface designed for builders to construct and run machine studying fashions for his or her apps and different providers.

The truth that these two bulletins had been made right this moment, a day earlier than Thanksgiving, makes me marvel if AWS is laying groundwork for extra AI information at Re:invent, or if they’re indicating that this won’t be a spotlight because it has been in earlier years. It was final 12 months that Amazon used Re:invent to announce Amazon AI, which is the division that may oversee the options lab.

The ML Options Lab — which Amazon mentioned is obtainable to any AWS Enterprise Help buyer — is an fascinating growth as a result of it factors to Amazon ramping up not simply in AI, however in enterprise consultancy, which is a key cornerstone of offering IT providers to company clients at firms like IBM.

“We will’t look ahead to builders to begin their journeys into machine studying with the Amazon ML Options Lab,” mentioned Swami Sivasubramanian, vice chairman of Amazon AI, in a press release. “By combining the experience of the very best machine studying scientists and practitioners at Amazon with the deep enterprise information of our clients, the Amazon ML Options Lab will assist clients rise up to hurry on machine studying rapidly, and begin placing machine studying to work inside their organizations.”

Early clients will embody The Washington Publish, Johnson & Johnson pharmaceutical division Janssen and the World Financial institution Group.

The brand new Rekognition options, in the meantime, level not solely to how Amazon continues to make main advances in laptop imaginative and prescient, however its sturdy dedication to monetizing them by turning them into merchandise for exterior clients.

Notably, one of many greater clients utilizing the brand new Rekognition options is Pinterest, which is fascinating when you think about that image-related capabilities like search and classification are a number of the firm’s core options. Pinterest tells me the overwhelming majority of their visible search tech is developed in-house; this Rekognition utilization is a part of smaller mission.

“We’re within the early phases of exploring Rekognition with Amazon to scale a subset of Pins in AWS S3, however proceed to have a visible discovery crew devoted to constructing and scaling applied sciences inside Pinterest,” a spokesperson mentioned.

Pinterest has been an AWS buyer for years, with thousands and thousands of Pins presently saved in an Amazon S3 cloud, so it is sensible that if Amazon has developed a brand new strategy to determine textual content in these photos, it’s a logical selection to make use of it.

“As a visually-driven platform, Pinterest depends closely on the velocity and high quality of photos, however the textual content behind these photos is simply as necessary, because it offers context and makes Pins actionable for our 200M+ lively Pinners,” mentioned Vanja Josifovski, CTO, Pinterest. “In working with Amazon Rekognition Textual content in Picture, we will higher extract the wealthy textual content captured in photos at scale and with low latency for the thousands and thousands of Pins saved in Amazon S3. We look ahead to persevering with to develop the partnership with AWS for top of the range and quick experiences for Pinners and companies on Pinterest.”

Up to date with extra remark from Pinterest.

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