Apple is increasing its social media outreach. The corporate has simply launched a new YouTube channel to show individuals find out how to use their Apple units, just like the iPhone and iPad, by way of video tutorials. The primary set of movies deal with widespread and pretty easy duties, like taking screenshots, including attachments to electronic mail, deleting pictures, altering the wallpaper and extra.

The movies are brief, with most across the minute-and-a-half mark, and the longest being two minutes. In addition they embrace English captions for accessibility, and are formatted with directions on the left with a demo on the system to the fitting.

The brand new channel was first noticed by 9to5Mac, which famous that Apple had earlier than posted comparable “find out how to” movies on its primary Apple YouTube channel previously.

Apple has not but made a proper announcement relating to its plans for the channel going ahead, but it surely appears it might lend itself to a wide range of tutorial movies, together with these for non-iOS units sooner or later, if it selected. It’s additionally unclear how usually new movies might be posted, because the channel was initially seeded with 10 movies posted on the similar time.

Already, the brand new useful resource has practically 7,000 subscribers, and particular person movies have a whole lot of views apiece. The most well-liked, up to now, is the featured video “find out how to take a screenshot,” which has over 2K views as of the time of writing.


This isn’t Apple’s solely social media account by far.

Along with its main YouTube channel, Apple runs Twitter accounts like Apple, Apple Education, App Store, and Apple Support, in addition to an Facebook web page, a couple Tumblrs, and a number of Instagram accounts, most up-to-date addition being one to showcase photos shot on iPhone.

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